At Loam, our team was tasked with rebranding Happening In DTLA, a current events Instagram account as well as creating a partner account, named Artory DTLA for local LA artists to showcase their work. We created a comprehensive marketing strategy that included one-on-one artist interviews, exclusive art exhibitions, sales through Happening’s website, and unique marketing materials.

The new brand identity and marketing strategy not only enhanced the client's visibility and credibility but also promoted the city's unique culture and showcased the incredible talent of local artists. Our efforts created a visual language that reflected the vibrant and dynamic nature of Los Angeles. Through our collaboration with the client, our team was able to deliver a product that exceeded expectations, providing a platform for local artists to gain recognition and further their careers.